Cookies And Privacy
This blog features information on a variety of holidays from a number of differnet of holiday providers. Many of these holiday companies use affiliate marketing to drive consumers to their websites.
What is Affiliate Marketing?
Advertisers and retailers
(merchants) use affiliate marketing to drive consumers to their website as part
of their sales activities.
Many of these merchants and
advertisers are small businesses using affiliate “networks‟ to manage their
online sales channels. Affiliates and publishers are essentially their “online
sales forces‟ and they use a variety of ways to encourage consumers to a website
to make a sale via links generated by a network on behalf of a merchant or
advertiser.
These methods include (but are not
limited to) search marketing, social media, vouchers, cashback and price
comparison. Affiliates are paid on a Cost Per Acquisition (CPA) basis and sales
are tracked back to the relevant affiliate through the use of cookies.
For further information on affiliate
marketing see www.iabuk.net/disciplines/affiliate-marketing.
Why Are You Telling Me
This?
We are telling you this as we want
to be as transparent with you as possible.
If you click through to one of the
holiday letting agencies or other advertisers from this site and subsequently
book a holiday property or purchase some other goods or service, a commission
may be paid to the owners of this site by the retailer/merchant.
You will not pay any extra for the
goods or service you receive compared to visiting the retailer’s website
directly. In some cases you may even pay less or be offered special
promotions.
Do You Use Cookies On This
Site?
We do not use cookies directly on
this site but the retailers whose products or services are advertised on this
site may well. These cookies are often facilitated by Affiliate Networks who
manage the relationship between retailers and website publishers.
A cookie is set when a user clicks
on an affiliate link and is redirected to the advertiser's website. The purpose
of the cookie is to store information related to the click.
What type of cookies do you
use?
Many Affiliate networks use first
party tags for tracking the activity of their affiliates and rewarding them on
behalf of our advertisers. Their first party tags are used solely to identify
when a user has clicked on one of our affiliate's links.
How are the cookies used?
A cookie is set when a user clicks
on an affiliate link and is redirected to the advertiser's website. The purpose
of the cookie is to store information related to the click.
Why is this necessary?
The cookie is necessary because the
information it stores, such as click through time, affiliate identifier, IP
address will be combined with information captured at the point of sale to
ascertain whether a valid transaction has been driven by an affiliate.
What data file is stored on a user’s
terminal?
A standard text cookie is set on the
user's machine. It will remain in place for a pre-defined period of time, which
is determined by the advertiser.
How do affiliate networks inform the
user that cookies will be placed on their terminal?
Their tracking contains a privacy
policy and information about how it will be used, which can be viewed within the
HTTP Headers.
Who generates the cookie?
The cookie is generated by the
retailer or affiliate network, however it will be read as a first party cookie.
Does the cookie enable you to create
a profile of an individual’s browsing activity?
No
Is the cookie used to target online
ads?
No
Does the cookie save information
about a user’s previous activity on the site?
No
How long is information stored
for?
Transaction data is stored by
affiliate networks and/or retailers indefinitely in order to address any
possible historical issues as well as maintain an audit trail. Information
stored on a consumer’s machine is according to the set cookie period for that
particular programme (e.g. industry standard being 30 days)
How would you describe the
intrusiveness of the cookie?
Low (It is generally accepted within
the industry that affiliate tracking is low-risk in terms of intrusiveness as it
does not capture data about a user's browsing behaviour).
Is any information collected passed
to a third party?
The owners of this site do not
collect or deal with any customer information. Retailers & affiliate
networks undertake not to pass information to third parties.
Who Can I Contact For Further
information Regarding This Website?
This website is owned and managed
by:
Robert Green
Halwell Barn, Dittisham, Dartmouth,
Devon, TQ60JF
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